User blog comment:Little Anonymous Darling/Disney's Descendants vs. Mattel's Ever After High/@comment-25180163-20140725033115

Does it look cheap? Yes. Does it look like it's going to be awful? Yes. But do I think it rips off EAH? Not really. If anything, they've combined some of their in-house ideas and ended up with a similar result. Once Upon a Time is Disney, and it looks more like a combo of that and one of their many Super-Hero Highschool ideas than EAH to me.

Everybody crying about how this betrays the awesomeness of Frozen, remember that Disney Animation, Pixar and Disney Channel are all different departments with their own creative teams. The success of one of those teams rarely translates into quality for another and the same goes for awfulness.

But even if Descendants does turn out to be an obvious rip-off in terms of plot/content, no sweat. It's not like it can hurt what we already have.